Whether you’re partnering to boost fundraising efforts, fulfill a philanthropic vision or simply do more good, a partnership between a small business and nonprofit (or vice versa) can lead to a strategic alliance with serious advantages.
Cross-organization partnerships combine efforts to achieve shared goals. It’s a two-way relationship that delivers both practical solutions to community issues and long-term evolution for both organizations.
Need more convincing? Here’s why you should utilize nonprofit partnerships:
- Improve your value proposition: If you’re looking to expand your mission or enhance programs and services, a nonprofit partnership is perfect. You’ll instantly install a sense of integrity and dependability, magnify your offerings and offer better solutions.
- Brand exposure: Cross-promotion between organizations may let you reach a new audience that you haven’t yet focused on or considered. It’s a natural way to engage with a different community.
- Increase leadership skills: You’ll automatically boost young employee’s leadership skills by teaming up with another organization. You’ll be working together to form key relationships and allow less experienced workers to lead.
- Share expenses: Look into joint purchasing, shared transportation, shared facility expenses and joint staff training. You can even share development, organizational and IT staffs. The possibilities are truly endless here and you can cut costs when sharing resources.
But you have to team up with an organization that aligns with your company’s ideals and goals. If you’re jumping into a long-term commitment, you want to be compatible and know that you can empathize with the challenges the other business is going through. Compare cultures, communication styles, educational focus and technological emphasis. Consider how you can grow your network with the nonprofit and work with like-minded people. Ask questions to understand your potential partner’s needs and wants.
When you meet these criteria, you’ll find a nonprofit partnership that improves your value proposition and amplifies your passion for social good.