A PR strategy is designed to provide a strategic framework for your communication efforts. It’s a formal way to build brand awareness, increase customer loyalty and bring in target audiences. But you can’t create a successful PR strategy without identifying who your business is, who its customers are and what you want to achieve. This […]
How Can You Tell a Purposeful Story to Impact Business?
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It’s crucial to stay on top of the latest business trends to remain relevant in your industry. That’s why we wanted to share the top five PR and marketing trends this year. Maybe you’ll get a little inspiration and implement one of these up-and-coming strategies into your own outreach efforts. Live video will grow. We […]
Did you know that a digital press kit is one of the most powerful marketing materials out there? Why? Picture this: a reporter who covers the financial industry is researching a story about a major data breach at a large bank. They want a quote from a data security company to explain why the breach […]
It sounds like a daunting task, but now is the perfect time to think about a rebrand. Your brand is a fundamental part of your business that should continuously evolve alongside shifting markets, industries and consumers. It also touches everything else you do, so deciding to completely revamp your strategy is a decision that […]
As defined by Wikipedia, cause marketing “…refers to a type of marketing involving the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit.” If your business has ever considered forming a partnership with a nonprofit organization, there is no better time than now to do so. Here’s why: You […]
As a PR firm, we’ve observed many media interviews with clients over the phone, in person and on camera. Which were the best interviews, and why? Hands down, the ones that were unscripted, and therefore, authentic. Let’s talk about what it means to be unscripted from a PR perspective. According to the urban dictionary, the […]
The rule of three is everywhere. Our country was founded on the principles of “life, liberty and the pursuit of happiness,” and there is the American standard of “mom, baseball and apple pie.” Your communication strategy is no different. Nonprofits and businesses can benefit from having a fully integrated communication system that uses blogging, social media […]
It’s no secret that PR Unscripted is passionate about philanthropy. Beyond the satisfaction we get from impacting our community in a positive way, we also know it helps our business grow. According to a comprehensive study performed by Harvard Business Review, making a difference in your community makes a difference for your business. Take a look at our […]
It’s Michelle here. As a small business owner, I’ve always believed that change is good. And this is a change I’m beyond excited to announce! Founded in 2010 to help clients tell their story to stand out from the crowd, 20/20 Strategy is now PR Unscripted. Why? I’ve always been passionate about authentic communication approaches […]
For better or worse, for most small business owners selling products or services is the most important part of the job. I used to struggle with this aspect of my business because I detest being sold to – why wouldn’t a potential client feel the same? However, when I sat back a few years ago […]