As a PR firm, we’ve observed many media interviews with clients over the phone, in person and on camera. Which were the best interviews, and why? Hands down, the ones that were unscripted, and therefore, authentic. Let’s talk about what it means to be unscripted from a PR perspective. According to the urban dictionary, the […]
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The rule of three is everywhere. Our country was founded on the principles of “life, liberty and the pursuit of happiness,” and there is the American standard of “mom, baseball and apple pie.” Your communication strategy is no different. Nonprofits and businesses can benefit from having a fully integrated communication system that uses blogging, social media […]
It’s Michelle here. As a small business owner, I’ve always believed that change is good. And this is a change I’m beyond excited to announce! Founded in 2010 to help clients tell their story to stand out from the crowd, 20/20 Strategy is now PR Unscripted. Why? I’ve always been passionate about authentic communication approaches […]