This is the first installment in a multi-part series on content marketing. Check back for insight into how to write a marketing plan, create effective online content and generate a media outreach strategy. Let’s start with the basics. According to the Content Marketing Institute, content marketing is “the strategic marketing approach of creating and distributing valuable, […]
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Whether you like to believe it or not, consumers influence what a company does, when it does it and how it’s done. They have the power, and marketers must embrace that shift in authority. Whether you use these tools to segment your marketing efforts or revamp your general communications strategy, looking deeply into the “5 […]
Your time is valuable. And although meetings are an essential part of business workflow and collaboration, they can be a serious time suck. The average employee spends 31 hours a month in unproductive meetings, according to a Verizon Conferencing whitepaper. Although 87% prefer in-person meetings, nearly 91% of meeting attendees admit to daydreaming and 39% […]
Authentic communication should be a primary focus in your daily business practice. If you’re regularly communicating in an authentic way, it will ensure transparency, build trust and influence others. It also facilitates innovation within the company if everyone feels comfortable enough to share ideas and collaborate. Whether you’re trying to build a new team, managing […]
As a PR firm, we’ve observed many media interviews with clients over the phone, in person and on camera. Which were the best interviews, and why? Hands down, the ones that were unscripted, and therefore, authentic. Let’s talk about what it means to be unscripted from a PR perspective. According to the urban dictionary, the […]
The rule of three is everywhere. Our country was founded on the principles of “life, liberty and the pursuit of happiness,” and there is the American standard of “mom, baseball and apple pie.” Your communication strategy is no different. Nonprofits and businesses can benefit from having a fully integrated communication system that uses blogging, social media […]
It’s Michelle here. As a small business owner, I’ve always believed that change is good. And this is a change I’m beyond excited to announce! Founded in 2010 to help clients tell their story to stand out from the crowd, 20/20 Strategy is now PR Unscripted. Why? I’ve always been passionate about authentic communication approaches […]