The holiday season naturally brings charitable giving, but many companies tend to drop efforts once the new year hits. At PR Unscripted, we believe that serving your community should be a year-round goal.
It’s easy to get caught up in daily work, but giving back doesn’t have to be big: It can be a bi-monthly park cleanup or a weekly volunteer shift at the local food pantry. Or if you want to go big, you could regularly sponsor a nonprofit organization or host your own annual charity event. Regardless of your efforts, the point is that you’re making one on a consistent basis.
As a business, you have vast resources that many small charitable organizations simply do not. You should leverage your financial accomplishments to help those around you and build-up your community. Your knowledge, industry influence and implementation experience can create new solutions and bring significant change for these nonprofits throughout the year.
Plus, by supporting specific efforts and charities, you’re letting the public know what matters to you. You’re sharing your values and intentions as both a company leader and a member of the community. Giving back allows you to build a strong relationship and reputation within the area and it’s a positive experience for yourself, your company, your fellow volunteers and those you’re serving.
Did you know that giving back can boost your company’s bottom line as well? There are a number of advantages you can benefit from as a community-minded organization. Just take a look at the ways caring helps grow your business: You’ll receive a boost in competitive standing, client reputation and employee morale.
Philanthropy not only drives change in the community, but can drive change in your business. With the combined social and economic benefits, it just makes sense to build philanthropy into your company culture.
If you truly want to have an impact on the community and world around you—and see profitable results—serve your community all year round. We’d love to hear your thoughts, so share ways you’re currently or planning on giving back throughout 2017 in the comments below!