It sounds like a daunting task, but now is the perfect time to think about a rebrand.
Your brand is a fundamental part of your business that should continuously evolve alongside shifting markets, industries and consumers. It also touches everything else you do, so deciding to completely revamp your strategy is a decision that should not be taken lightly.
In fact, PR Unscripted tackled a rebrand itself. We originally started as 20/20 Strategy in 2010 but recently realized that a shift in values prompted a shift in name. Our new brand now accurately reflects our traditional PR and marketing strategies alongside a new commitment to community involvement.
But it didn’t come without discussion, decisions and debate. Whether you’ve recently considered it or are trying to decide if now is the best time, take a look at a few reasons why it may be time to start the year off with a rebrand.
Fresh Audience: If your business is ready to reach new demographics or find a new niche within the community, it may be time to rebrand and focus your efforts on a different audience. When expanding your horizons and targeting new types of consumers, you’ll need to revise your image to stay relevant and relatable.
Mission Rebuild: Have you strayed from your original mission statement? Or maybe you’ve completely outgrown yourself. Either way, you should regroup and re-write organizational goals. If your current brand doesn’t reflect who you are right now, consider changing a few things to accurately portray what you’re trying to do.
Changing Market: You know that staying up to speed with your industry is crucial. Don’t get left in the dust by competitors who are evolving with the market. With so much noise out there, you need to stay unique and modern. So, if you’re no longer part of the conversation, a rebrand should be top of mind.
Marketing Facelift: How does your website look? Is your logo still effective? Maybe your goals are still relevant, but you simply need to re-design your company’s images and marketing materials. Take a step back to consider how a new customer sees you online and if you’re accurately representing yourself.
At the end of the day, your brand should serve as an inspiration for you, your employees and your customers. It’s how you’re perceived publically and affects how you’re seen on an emotional level.
The good news is that you don’t have to go through a rebrand alone! PR Unscripted will help you throughout the entire process, whether that means coming up with a completely new branding concept or modernizing your old one. We will work together to identify your goals, create a new strategy and roll out your new brand.